With the advent of social networking and the internet, gone are the days of simply using a paper CV to advertise your capabilities and services for a job.
If you’re looking to get yourself noticed, there are many more ways to get your face seen in the best possible light and one way to do this is through LinkedIn. While ultimately LinkedIn is the social network for professionals, many companies and recruitment professionals are also using it to find potential candidates to fit the role.
So, while it makes a useful tool for job-hunting, because of the jobs section that it provides, it might also be worth looking at your presence online to enhance your visibility and the way you come across to potential future employers.
If you’re wondering how to use LinkedIn for getting a job, it can be a valuable search tool when done right and there are a few pointers that you can put into practice to increase your chances.
Take a look at your profile
There are several ways to get the most out of your LinkedIn profile and maximise the chances of it being seen.
- Make use of the different sections that make up your LinkedIn profile. Complete each one to sell yourself effectively, using keywords that potential employers are using to get you noticed.
- Be specific about the skills you have that make you good at your job, again take a look at what sort of skills the people you want to work for are looking for and work out where you fit in.
- Fill out every section, but don’t be too effusive, as you run the risk of sounding boring. Try not to be too keyword heavy either, so make your personality shine through and ensure there is an attractive personal touch thrown in which makes you unique.
- Finally, use a good quality picture – this can also hugely increase your chances of getting viewed by potential employers.
The more people you can build connections with, the more your profile will start to appear in searches and on side bars.
A useful LinkedIn tool that many are unaware of is group discussions, but this is a great way to get more traffic to your profile and let people know you exist. The groups can be industry or job specific and the more involved you are in the discussions, the more your visibility improves.
But not too active (you don’t want to look like you have too much time on your hands after all). Perhaps visit your profile once a day, like and comment on posts and add interesting industry related stories and items. When you make comments do it in a professional and intelligent sounding way.
LinkedIn doesn’t have to be all about you either. Use it as a place to research the companies that you’re interested in and take the opportunity to get in the know about who they are, what they do and the sort of language they use.
In short there’s a lot to be said for using LinkedIn to your full advantage when you’re looking to progress up the career ladder. So take a couple of hours out and discover all of the different tools that it has to offer. This way, by increasing your visibility, hopefully you’ll be being head hunted in no time!